Medical Marketing and Media - Letter to the editor
Sunday, January 4th, 2009Another view: how BW beat Roche
May I add a bit of background to an article in the October 2001 issue of MM&M?
I have received and enjoyed MM&M since it was first published. In 1952, I joined the Upjohn sales force and in 1996 1 retired from Roche. I had a delightful career during 40 of the most interesting years in the pharma industry.
This note concerns a commen…
